ATS Allure
Plot P7, TS-02, Sector 22D · Yamuna Expressway, Greater Noida · by ATS Infrastructure
🗓Published·Updated·Facts checked·Edited by Rakesh Mahajan
Price range
₹1.53 Cr – ₹1.8 Cr
Rate
₹8,750/sq ft
Launched
Oct 2013
Possession
Delivered (Jun 2023)
Expert rating
★★★★★ 3.6
Illustrative ATS Allure · Plot P7
PropertyNivesh intelligence
Proprietary Score Card
Set by our research desk from RERA filings, price comparables and builder analysis. Never sponsored.
Plans
Site Plan & Floor Plans
We do not republish ATS Allure's site plan or floor plans. Our advisory desk sends the current set, with the price list, on request.
Get the ATS Allure plans and price list
Floor plans, the payment schedule and the current price list, sent by an advisor — not a builder sales desk.
Inside the gates
Amenities & Lifestyle
What daily life at ATS Allure includes — verify the full specification list in the builder-buyer agreement.
Neighbourhood
Around ATS Allure: Landmarks & Facilities
The schools, healthcare, transit and destinations that define daily convenience — and long-term value.
Yamuna Expressway
Expressway
Eastern Peripheral Expressway
Expressway
Investment intelligence
Growth Outlook: Current & Forecast
Actual price movement alongside our research desk's forward scenario. Forecasts are estimates, never guarantees.
ATS Allure launched in Oct 2013 at roughly ₹8,650 per sq ft and currently trades near ₹8,750 — appreciation of about 1% since launch, against a wider Yamuna Expressway market that has risen 170% over five years. Looking ahead, our research desk models a 7% five-year CAGR for this project, supported by noida international airport full ops and Greater Noida's premium demand depth. Gross rental yields of around 3.2% add income support. Treat these as scenario estimates, not guarantees — corridor supply and execution pace can move outcomes in either direction.
Forecast CAGR
7%
Rental yield
3.2%
Desk insights
- ＋ATS Allure has appreciated ~1% since its Oct 2013 launch
- ＋Yamuna Expressway corridor: +170% over five years
- ＋Desk scenario: 7% CAGR with 3.2% gross yield support
- ＋Growth Potential score 64/100 · Risk 30/100
News & impact
News That Affects ATS Allure
Recent developments and what they could mean for this project — strongest match first. Each story opens the full analysis with its source credited.
- Named in the storyLocal Development
Airport-side industrial push: What It Means for Buyers in Yamuna Expressway
This story names ATS Allure
Impact on ATS Allure: ATS Allure is close to the Yamuna Expressway and may see better resale and rental interest if the airport economy adds steady demand.
- Named in the storyLocal Development
YEIDA approvals: What It Means for Buyers and Investors near Noida Airport
This story names ATS Allure
Impact on ATS Allure: ATS Allure is in Sector 22D and sits in the same demand zone that may gain from airport-linked job creation and better long-term land use around YEIDA.
The bottom line
Expert Verdict
A finished, occupied ATS society that you can inspect before you pay, at a resale average below the new launches next door. Its history is a four-year delay that ended only after a UP-RERA order in 2023, so check the occupancy certificate and the seller’s registry before you commit.
Pros
- ＋Delivered and occupied: no construction risk for a resale buyer
- ＋Resale average of about ₹8,750 per sq ft, below the ₹9,300 to ₹10,500 asked at new Sector 22D launches
- ＋0.5 km from the Yamuna Expressway, with Hafeez Contractor’s Art Deco design
- ＋Large community of about 1,145 homes supports resale and rental depth
Cons
- —About four years late against the September 2019 RERA date; possession came only after a UP-RERA order
- —Occupancy certificate status not confirmed from an official source
- —About 135 homes per acre, the densest project in this group
- —ATS group-level financial stress, even though this project is complete
Who should buy
End-users and rental investors who want a ready flat on the expressway and will verify the OC and registry themselves.
Who should avoid
Buyers who want a low-density society or who are not prepared to do title and OC checks on a resale.
In depth
About ATS Allure, Plot P7
Our research desk's full written assessment of ATS Allure — location, design, amenities, pricing and who it truly suits.
A finished society with a difficult history
ATS Allure is the only project on this list you can walk into today. It is a completed society of about 1,145 homes in eight towers on 8.48 acres at Plot P7, TS-02, Sector 22D, designed by Hafeez Contractor in an Art Deco style. It got there slowly. The RERA completion date, as reported by Square Yards, was September 2019. Handover actually began on 18 June 2023, about four years late, and ATS blamed COVID. Before that, UP-RERA heard 19 buyer complaints against the promoter, ATS Realty Pvt Ltd, together. According to a write-up by the law firm SND Legal Associates (we have not read the order itself), the regulator passed a combined order on 24 February 2023, uploaded on 22 March 2023, directing possession with the occupancy or completion certificate within 60 days and interest for the delay at SBI’s MCLR plus 1 per cent from the date ATS defaulted under the buyer agreements. It allowed only nine months of COVID relief, 25 March to 25 September 2020 and April to June 2021, and rejected ATS’s wider force-majeure claim. Handover began on 18 June, roughly four weeks after that 60-day window closed. Whether the delay interest has been paid in full is not known. None of that is a reason to avoid the project now, but it is the backdrop to every price you will be quoted.
Expressway access and the drive out
Allure is about 0.5 km from the Yamuna Expressway, according to Square Yards, the closest of the projects in this group, and around 10 km from the Eastern Peripheral Expressway. That is its practical advantage over the newer launches deeper inside 22D: the on-ramp is almost at the gate. Our sources give no distances for schools, hospitals, metro or the airport specific to this plot, so we have not listed any. Sector 22D as a whole has schools and a hospital within a few kilometres, as the neighbouring Eldeco projects show, and you can check the real drive times yourself before you buy, which is the great benefit of a finished home. Visit at 9 in the morning and 7 at night, and time the run to wherever you work.
The homes, and a pricing puzzle
Units are marketed as two- and three-bedrooms, some with a study. Square Yards lists the two-bedroom at 1,150 sq ft and the three-bedroom at 1,350 sq ft of super area, with resale asks of about ₹1.53 Cr and ₹1.80 Cr. Another listing describes sizes of 753 to 1,206 sq ft, which is most likely carpet area. Here is the puzzle. Square Yards also puts the project’s resale average at ₹8,750 per sq ft as of June 2026. At that rate a 1,150 sq ft flat would cost about ₹1 Cr, not ₹1.53 Cr, and the listed asks work out to more than ₹13,000 per sq ft. Either the stated sizes understate the true area or individual asking prices sit far above where deals actually close. We publish both numbers because both are sourced, but we would negotiate from the average, not the ask. Price every flat by the carpet area written in the sale deed. At 1,145 homes on 8.48 acres, density is about 135 homes per acre, the highest in this group. Nobody has published the open-area share or the clubhouse size.
Facilities that already exist
The amenity list, taken from ATS’s marketing partner and Square Yards, covers a clubhouse, swimming pool, kids’ pool, tennis court, squash court, gymnasium, skating rink and jogging track. The difference from every other project on this page is that you do not have to trust the list. You can walk the clubhouse, swim in the pool and ask residents how well each is maintained. Do that. Ask who runs maintenance, whether a residents’ association has taken over, and what the monthly charge is, because in a society this large those three answers shape daily life more than the facilities themselves.
What a resale buyer is really paying for
At about ₹8,750 per sq ft, up from roughly ₹8,650 in the fourth quarter of 2025, Allure trades below the ₹9,300 to ₹10,500 asked for new Eldeco launches in the same sector, and you get a finished, occupied home instead of a promise for 2030. It is also about 35 per cent above our ₹6,500 corridor average for 2025. With tenants able to move in straight away, we put the gross yield at about 3.2 per cent, the top of the corridor’s usual range and above its 2.9 per cent average, and forecast about 7 per cent a year over five years. Construction risk is gone, which is why our risk score is low. What remains is paperwork. The occupancy certificate status could not be confirmed from an official source; Square Yards calls the project ready since March 2021, which conflicts with the 2023 handover news. The RERA number, UPRERAPRJ918, comes from portals and should be checked on up-rera.in. The launch year also varies between sources: October 2013 on Square Yards, 4 July 2014 in RERA-style data, and 2018 in news from June 2023. The earlier dates fit the 2019 RERA deadline, so we use October 2013. Finally, the ATS group has been under financial strain at other projects, which matters for a society that may still be settling accounts with its builder.
Our call, and the checks to make
We rate Allure a Buy for end-users and rental investors who want a ready flat on the expressway at a price below new-launch levels, on one condition: you do the resale checks yourself. Before paying a token, get the OC reference and confirm it with YEIDA, see the seller’s registered sub-lease deed and a no-dues letter from the maintenance agency, and ask whether the seller has a pending delay-interest claim or has already been paid. If the seller cannot produce the registry, walk away; a finished building is only worth buying if the title is finished too. Skip Allure if you want a low-density society or a brand-new flat.
Price & configurations
ATS Allure Price List
Current pricing at Plot P7, TS-02, Sector 22D, Yamuna Expressway, Greater Noida.
| Configuration | Size (sq ft) | Price | EMI est.* |
|---|---|---|---|
| 2 BHK | 1,150 – 1,150 | ₹1.53 Cr – ₹1.53 Cr | ₹100K/mo |
| 3 BHK | 1,350 – 1,350 | ₹1.8 Cr – ₹1.8 Cr | ₹117K/mo |
*75% LTV, 8.5% p.a., 20 years. Use the EMI calculator for your numbers.
Payment plan
Not disclosed
Bank approvals
Not disclosed
RERA
UPRERAPRJ918
Project facts
Density, Land & Club — the Luxury Math
These four numbers predict long-term liveability and resale premium better than any brochure adjective.
8.48
Acres of land
135
Units per acre
8
Towers
1,145
Total units
Know your builder
About ATS Infrastructure
ATS Infrastructure
Since 1998 · Private · 52% on-time delivery
Noida's one-time quality benchmark whose construction reputation now wrestles with group-level liquidity stress.
“Delivered ATS towers remain excellent buys on resale, and the Knightsbridge settlement is a genuine positive — but under-construction exposure still requires extreme SPV-level diligence.”
Common questions
ATS Allure — FAQs
Why was ATS Allure delivered so late? ＋
The RERA completion date was September 2019, but handover began only on 18 June 2023. ATS attributed the delay to COVID. In a combined order dated 24 February 2023 on 19 buyer complaints, UP-RERA allowed only nine months of COVID relief and rejected the wider force-majeure claim, according to a law firm’s write-up of the order.
Did ATS Allure buyers get delay interest? ＋
UP-RERA ordered it. As reported by a law firm, the 24 February 2023 order directed possession within 60 days and delay interest at SBI MCLR plus 1% from the agreement’s default date. Whether ATS has paid that interest is not known. If you buy on resale, ask the seller whether any claim or payment is pending on the unit.
Does ATS Allure have an occupancy certificate? ＋
We could not confirm it from an official source. The 2023 RERA order required possession with the OC or completion certificate, and handover followed, but no official OC record was found. Ask the seller for the OC reference and check it with YEIDA before paying a token amount.
When was ATS Allure launched? ＋
Sources disagree. Square Yards says October 2013, RERA-style data gives 4 July 2014, and 2023 news reports say 2018. The 2013 to 2014 dates fit the September 2019 RERA completion date better, so we use October 2013.
What is the price of ATS Allure? ＋
ATS Allure at Plot P7, TS-02, Sector 22D, Yamuna Expressway, Greater Noida is priced between ₹1.53 Cr – ₹1.8 Cr (about ₹8,750/sq ft), across 2 BHK, 3 BHK configurations of 1,150–1,350 sq ft.
What is the possession date of ATS Allure? ＋
ATS Allure is ready to move — ask to see the Occupation or Completion Certificate before you pay. Always cross-check the RERA-declared possession date (RERA: UPRERAPRJ918) rather than brochure timelines.
Is ATS Allure a good investment? ＋
Our independent Investment Score for ATS Allure is 66/100 with a "Buy" verdict. A finished, occupied ATS society that you can inspect before you pay, at a resale average below the new launches next door. Its history is a four-year delay that ended only after a UP-RERA order in 2023, so check the occupancy certificate and the seller’s registry before you commit.
What is the expected appreciation for ATS Allure? ＋
Our research desk models a 7% five-year CAGR for ATS Allure, against the Yamuna Expressway corridor's 170% five-year record. Treat forecasts as scenarios, not guarantees.
What rental yield does ATS Allure offer? ＋
We estimate gross rental yields of about 3.2% for ATS Allure, with a Rental Score of 70/100 reflecting tenant depth in the Yamuna Expressway micro-market.
Is ATS Allure RERA registered? ＋
Yes — ATS Allure is registered under RERA number UPRERAPRJ918. Verify current registration status and the declared possession date on the official Uttar Pradesh RERA portal before booking.
Sources
Facts on this page were checked against the sources below on 27 September 2026. Prices and status change — verify on the Uttar Pradesh RERA portal and with the developer before booking.
- Square Yards — ATS Allure resale prices and RERA number, June 2026
- Building Material Reporter, Jun 2023 — ATS hands over possession in Allure
- Realty+, Jun 2023 — ATS hands over possession in Allure
- SND Legal Associates — write-up of UP-RERA order of 24-02-2023 (law firm, not the order itself)
- ATS marketing-partner site — Allure amenities
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